Yu Yang Pei is a growth strategist and marketing leader driving revenue and brand transformation for startups, agencies, and global brands. Previously the Founder of AX10, he partners with VC-backed and PE-backed companies to build scalable marketing functions, optimize acquisition strategies, and drive sustainable growth.

Yu Yang has led rebrands, product launches, and content strategies that have resulted in double-digit revenue growth, improved conversion rates, and operational efficiencies. His expertise spans media strategy, data analytics, and customer lifecycle marketing, with a track record of scaling teams, managing $30MM+ in media spend, and launching high-performing campaigns.

Prior to AX10, he held leadership roles at Equinox, WPP, and Publicis, working with brands like L’Oréal, Samsung, and DailyPay. His work has been featured in Fortune, Axios, Yahoo, and Adweek.